Another iconic company in our series of colossal brands – the little bricks which need no introduction. We’ve all dabbled in making something with them, painfully stood on them, seen a movie made out of them, lodged one up a nostril (yes I once was that child), or even played a video game with them… They are literally everywhere!
Since 1949 the Lego brand and subculture has been steadily growing and growing – In so many ways Lego truely is one of the world’s most powerful brands. Lego has always lived up to their original brand mantra – ‘Only the best will do’ and have certainly exceeded in achieving their mission to ‘Inspire and develop the builders of tomorrow’. Here’s some of their more interesting and clever marketing over the years.