Colossal Branding. McDonald’s.

Weather you are lovin' it, or not... The McDonald's brand is incredibly powerful - if not one of the most globally recognised brands.

by Tim Meyer

Founded in 1940 – The first time a McDonald’s franchise used the Golden Arches logo was in 1953 at a restaurant in Phoenix, Arizona. Although for many people it may be a love/hate relationship – we have all grown to know the biggest clown of all. McDonald’s now operates over 37,000 restaurants and employs 1.8 Million people the world over. The “Mickey-D’s” brand is truely at the core of their business success.

As part of an on-going series researching ‘Colossal Branding’ – McDonalds is the first article in which we’ll be highlighting some of the worlds most influential brands. We’re looking at what they do outside of their normal day-to-day communication – the spikes in creativity which show the power and status of their brand. Keep in mind – Selling 75 burgers per second and gaining iconic brand status like this comes at a tunes of $800 Million (+) per year global marketing budget… some of which is spent on very cleverly arranged french fries. This is where a brand is so recognisable it can be significant in a minimal state. It’s an aspect of marketing which is reminiscent of the golden age of advertising. We’re lovin’ it. – Here’s some of our favourites.

McDonald’s – Seasonal Marketing

McDonald’s – Way finding advertisng

McDonald’s – Clever use of environment

McDonald’s – Localisation

McDonald’s – International Womens Day

McDonald’s – Free WIFI

McDonald’s – Festive / Celebration

McDonald’s – Outdoor Advertising

McDonald’s – Clever use of product



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