For Dads. By Dads.

Dad-focused media brand ‘The Father Hood’ launches in partnership with Australia’s leading parent network, The Parent Brand - daddy pig put on notice.

by Tim Meyer

Father’s Day 2018, a new media title called The Father Hood (TFH) has launched. A new “media brand to help fathers navigate through the hot mess of having kids to a place where they’re living their very best lives as men.” 

This is the new destination for Australian dads. And we are long overdue. Finally, there is a media brand to help fathers navigate through the hot mess of having kids to a place where they’re living their very best lives as men. We are for dads, by dads. We believe that becoming a father is the greatest opportunity a man can get. To be better than he’s ever been before; stronger, wiser, more driven and more compassionate. And we know that the word “dad”, spoken by your child, is the sweetest sound you will ever hear. The Father Hood didn’t exist when we became dads, but it’s now there for you. It has everything you need, daily. A laugh. A shoulder. An effective technique for getting a house full of toddlers to go the f*ck to sleep.

We believe that becoming a father is one of the greatest challenges and also opportunities a man can confront. To be better than he’s ever been before; stronger, wiser, more driven and more compassionate. It forces you to rethink what really matters. And there’s no part of your life that is out of its reach. From your career, to your relationships to the spatial dimensions of your car. Being a dad is a big deal. It’s the Everest of manhood – The Father Hood will announce to all dads that we’re in this trek together.”

– Jeremy Macvean

We get it. Fatherhood changes you. Fatherhood changes everything. The problem is the portrayal of dads hasn’t changed with the rest of the world. There is no modern father in the media that we like – the couch-potato, the sap, the buffoon. We’re coming for you, Daddy Pig. Your time is up. We are here to showcase men as fathers who are doing it their way and doing it well. There are times we’re kicking goals, there are times we need to have each other’s backs. This is the place.

Atollon is honoured to be part of The-Father-Hood.com branding + web site development. Not being dads ourselves, it’s been quite an interesting insight in to fatherhood for us. The strength in the messaging and bringing the brand DNA to life has come from the expertise of the TFH founders – always bringing their ‘A game’ and attitude to the table. Not being afraid to ‘go there’ or ‘say what needs to be said’. All-round it’s been a positive project for everyone involved. We’re extremely excited to launch this new brand. And, we can’t to share more of this work with you. Keep an eye out for TFH – Full site launching October 1st 2018, socials even sooner.

 

Dads – Sign up @ the-father-hood.com

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