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McBean Meats

A cut above the rest.

McBeans was one of thoes 2020 projects that didn’t quite make into reality; like many businesses – with diminished foot traffic to a brick and mortar store… investing in the roll-out of a re-brand was put on pause until a few factors had resolved. We still think it’s interesting to look at what could have been, and perhaps someday soon we’ll see this branding in action with our butcher pals at Gary’s Meats. Watch this space.

A nod back to the heritage of a long-standing Melbourne family butcher.

Butchers are prime for an old-school look and feel, heck – it’s just about one of the oldest professions in the world. We clever monkeys have been preparing meat since the beginning of time. In terms of authenticity though, very few have 3 generations in the game. So we went back, way back. A genuine butcher aesthetic that wouldn’t look out of place in the 1920s, but with a modern polish. The brand is rich with typography, patterns, and the family vibe.

Please visit and support Gary's Quality Meats at Stall 515 - 163 Commercial Road South Yarra Melbourne.

We love a good design challenge.

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