Here are some of the ‘coke’ ads featured in Hustler and Penthouse – made between 1976 and 1981 (a hell of a time to be alive), that show how advertisers fueled American’s consumption of cocaine. Running wild; It was a time when it was normal to see advertisements offering all kinds of coke equipment such as a spray to ease irritated nostrils, products to keep the powder dry and free of clumps, ivory snorting straws, gold-plated razor blades, special coke sniffers. Everything to make the experience easy.