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For Dads. By Dads.

Dad-focused media brand ‘The Father Hood’ launches in partnership with Australia’s leading parent network, The Parent Brand - daddy pig put on notice.
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Merging Businesses

Merging Businesses

Nick and I had just met through a mutual client in 2017 – The wonderful Christopher & Carlan Pickings from Pickings & Parry, and the soon to open Heffernan & Haire on Gertrude Street, Melbourne.

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For Dads. By Dads.

For Dads. By Dads.

Dad-focused media brand ‘The Father Hood’ launches in partnership with Australia’s leading parent network, The Parent Brand – daddy pig put on notice.

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To Rebrand or not to Rebrand?

To Rebrand or not to Rebrand?

When is it time to make a move – and why should you?

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Colossal Branding. Lego.

Colossal Branding. Lego.

The Danish family-owned brand best known for manufacturing interlocking plastic bricks. 600+ Billion of them!

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Colossal Branding. McDonald’s.

Colossal Branding. McDonald’s.

Weather you are lovin’ it, or not… The McDonald’s brand is incredibly powerful – if not one of the most globally recognised brands.

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Music for the soul – Let’s Duet

Music for the soul – Let’s Duet

Let’s Duet

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Dreams are not just for sleeping.

Dreams are not just for sleeping.

In our line of work we’re constantly discussing the dreams people have for their business.

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Brand Animals

Brand Animals

Ever wondered why a meerkat is trying to sell you insurance? Or a polar bear is trying to find you the best deal on a hotel room?

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When good intentions fail. “This is twisting the knife on people who have been fighting for this cause for years.”

When good intentions fail. “This is twisting the knife on people who have been fighting for this cause for years.”

The damage was done. Good intentions had failed. The creative campaign had back fired. What a fiasco! It was code red for the humble beer company.

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We’re on a mission. If you’re not first. You’re last.

We’re on a mission. If you’re not first. You’re last.

It’s staggering how many organisations don’t have a solid mission statement or one at all. Your mission is the difference between walking on the moon and not.

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