Brand Psychology

When you look at the inner workings of why brands appear and behave the way they do; they are no different from people. They have a way of being. They have their own emotion, ethics, values. Brands are living things. And, there’s psychology behind them.

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Easy Rider

Easy Rider

It started as shared interest for motorcycles that quickly turned into (if the name didn’t give it away) a group of nomadic blokes seeing where the road took them (crime. It took them to crime).

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Rural Activism. Piss Off AusNet.

Rural Activism. Piss Off AusNet.

There’s a fight brewing near Ballarat, Victoria. Driving through Dean, Newlyn, Crestwick; Farming communities are making their voices heard. Their message is clear and simple; Piss Off AusNet!

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Brand Psychology

Brand Psychology

When you look at the inner workings of why brands appear and behave the way they do; they are no different from people. They have a way of being. They have their own emotion, ethics, values. Brands are living things. And, there’s psychology behind them.

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eCommerce Design

eCommerce Design

A custom-designed eCommerce website starts with a blank file; what are the business goals, what does the brand look like, who are our customers and how do we build brand equity that differentiates your brand online.

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Give em’ the bootleg

Give em’ the bootleg

What happens when you mix a popular product, a complete disregard for intellectual property and complete lack of understand about what makes a brand good?

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Is throwing a frisbee a sport?

Is throwing a frisbee a sport?

Hey Chad, what’s say you and I toss the frisbee around after this round of hacky sack? Have you heard this said to you before? Neither. My name isn’t Chad.

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The importance of experimentation

The importance of experimentation

We caught up with the experimentation guru – Gavin Bryant from First Principles to find out more about experimentation.

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Brand books are good for business

Brand books are good for business

How to know if your brand document is a flimsy charlatan or a comprehensive direction.

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Classic Australian Beer Commercials

Classic Australian Beer Commercials

Paying homage to iconic Australian beer commercials. They just don’t make ’em like they used to.

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The Cosmic People of Light Powers

The Cosmic People of Light Powers

The UFOs have landed. They are indeed directly communicating with us, and they have an important global message of love and peace to spread through the cosmos.

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The Bhagwan’s Rolls Royces

The Bhagwan’s Rolls Royces

It’s safe to say – the majority of us will never own 1 Rolls Royce, let alone 94 of them. Like an exotic bird who collects shiny things; Bhagwan Rajneesh had an affinity with the worlds most luxurious cars. So what happened to them all?

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Great Depression Hot Dogs

Great Depression Hot Dogs

A little digging around to find out what some people ate during America’s Great Depression of the 1930’s. The humble hot dog a champion from those frugal years.

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Alan Wilson Watts

Alan Wilson Watts

“Alan’s writings and recorded talks still shimmer with a profound and galvanizing lucidity.”

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FSM

FSM

Accept His Noodly Magnificence into your heart, into your soul, and ye shall forever be free.

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The war on drugs

The war on drugs

The last known opium den in New York was a 2nd floor apartment at #295 Broome Street, between Forsyth and Eldridge Streets, at the northeastern edge of Chinatown.

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Meet a Flat Earther

Meet a Flat Earther

A small segment of the population believes the Earth is NOT a sphere. So-called ‘Flat-Earthers’ truly believe our planet is a flat disc ringed by an ice wall.

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The best music documentaries

The best music documentaries

There has been some great social isolation fueled lists on social lately and of all sorts of things. We’re jumping on the bandwagon – here is our top 15 of the best music documentaries.

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Montecristo No. 4

Montecristo No. 4

A nod to doing things uniquely, and the appreciation of simple things. The lifestyle of N. G. Jones.

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TFH

TFH

Finally, there is a media brand to help fathers navigate through the hot mess of having kids to a place where they’re living their very best lives as men.

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To Rebrand or not to Rebrand?

To Rebrand or not to Rebrand?

When is it time to make a move – and why should you?

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Colossal Branding – Lego

Colossal Branding – Lego

The Danish family-owned brand best known for manufacturing interlocking plastic bricks. 600+ Billion of them!

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Colossal Branding – McDonald’s

Colossal Branding – McDonald’s

Weather you are lovin’ it, or not… The McDonald’s brand is incredibly powerful – if not one of the most globally recognised brands.

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Let’s Duet

Let’s Duet

Mid Century Jazz, Psychedelic, Stoner Rock, Kraut Rock, Instrumental, Country, Club Funk, Heavy Metal, Electronica, Blues, and Big Band Swing.

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Brand Animals

Brand Animals

Ever wondered why a meerkat is trying to sell you insurance? Or a polar bear is trying to find you the best deal on a hotel room?

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When good intentions fail

When good intentions fail

The damage was done. Good intentions had failed. The creative campaign had back fired. What a fiasco! It was code red for the humble beer company.

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We’re on a mission

We’re on a mission

Many organisations don’t have a solid mission statement or one at all. Your mission is the difference between walking on the moon and not.

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Dreams are not just for sleeping

Dreams are not just for sleeping

In our line of work we’re constantly discussing the dreams people have for their business.

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The inner city guide to gardening

The inner city guide to gardening

In the crazy of 2020, gardening took on a resurgence. With Supermarket shelves all but stripped bare by panic buying – many thought “I should just grow this myself”.

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