If retail is dead, this is its Afterlife.

Afterlife - Zine Design - Pile of Zine Covers | Atollon - a design company
Afterlife - Zine Design - Pile of Zine Covers | Atollon - a design company

Afterlife

If retail is dead, this is its Afterlife.

  • Scope
  • Identity
    E-Commerce
    Illustration
    Print
    Merch

Afterlife Store was a place where Australian and international shoppers, surfers, skaters, brands, makers, creators, artists, kids, mums, dads, and everyone in between could come together to meet, eat, drink, work, listen, look, shop, and hang out. At Afterlife, inclusivity wasn’t just a belief; it was the vibe. It was about creating a space where everyone felt they belonged—sharing positive energy, offering local insights, great products, and exceptional coffee. Whether you were chasing a unique shopping experience, a perfect cup of coffee, or just a place to feel at home, Afterlife made it happen. Though the doors have now closed, the memories and good vibes created at Afterlife remain part of its legacy—a testament to its role as a community hub, where every visit felt like a moment worth savouring.

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The concept of life after death remains a mystery, with some imagining it as a portal to another world and others envisioning a bleak nothingness. The truth remains elusive, and one’s guess about it is as good as anyone else’s. To bring this concept to life in the physical world, we collaborated with Create + Supply and Salt Mill in Brunswick Heads, New South Wales to develop a brand that can be observed both in the physical world and online.

Afterlife - Brand Assets - Animation of Afterlife Brand Elements - Photos and Icons | Atollon - a design company
Afterlife - Brand Assets - Animation of Afterlife Brand Elements - Photos and Icons | Atollon - a design company
Afterlife - Design Graphic - Animated Brand Logo Collection | Atollon - a design company
Afterlife - Brand Badges - Multiple Badges based on brand designs | Atollon - a design company
Afterlife - Brand Graphic - Creepy Faces | Atollon - a design company
Afterlife - Totebag - Large Logo | Atollon - a design company
Afterlife - TV logo | Atollon - a design company
Afterlife - Mobile Web Design - Product Page | Atollon - a design company
Afterlife - Mobile Web Design - Contact Page | Atollon - a design company
Afterlife - Shopify Website Design Homepage | Atollon - a design company
Afterlife - Store Paper Bag and stickers - Brandmark | Atollon - a design company
Afterlife - Store Paper Bag - Brandmark | Atollon - a design company

Designing a representation of the afterlife is challenging due to the lack of concrete information, subjectivity, and cultural/religious differences; it requires a lot of imagination and can be difficult to create something universally accepted.

Afterlife - Brand Design Street Posters | Atollon - a design company
Afterlife - Brand Design Street Posters | Atollon - a design company
Afterlife - Design Graphic - Coffee tastes better | Atollon - a design company
Afterlife - Design Graphic - Brand Design | Atollon - a design company
Afterlife - Design Graphic - Baby Cloud Sleeping Stamp | Atollon - a design company
Afterlife - Design Graphic - Castle in the Sky | Atollon - a design company

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