If retail is dead, this is its Afterlife.
Introducing Afterlife Store – a destination for Australian and international shoppers, surfers, skaters, brands, makers, creators, artists, kids, moms, dads, and anyone else looking to meet, eat, drink, work, listen, look, shop, and hang out. At Afterlife, we believe in inclusivity and creating a space where everyone is welcome. Our goal is to provide memorable experiences, share positive vibes, and offer local knowledge, great products, and exceptional coffee. We strive to be a one-stop-shop for all your needs, and a place where everyone can feel at home. Whether you’re looking for a unique shopping experience, a place to relax and enjoy a great cup of coffee, or just a friendly community – The Afterlife is here for you.
The concept of life after death remains a mystery, with some imagining it as a portal to another world and others envisioning a bleak nothingness. The truth remains elusive, and one’s guess about it is as good as anyone else’s. To bring this concept to life in the physical world, we collaborated with Create + Supply and Salt Mill in Brunswick Heads, New South Wales to develop a brand that can be observed both in the physical world and online.
Designing a representation of the afterlife is challenging due to the lack of concrete information, subjectivity, and cultural/religious differences; it requires a lot of imagination and can be difficult to create something universally accepted.