Meticulously crafted stocks and jus perfected to elevate the culinary experience.
Excellence in Culinary Craftsmanship
- Scope
- Brand
- Collaborators
- Andrew Dale - Sutori
Elevating Culinary Excellence: Stocks and jus crafted to perfection. This project collaborated with the Edlyn team to update their Bone Roasters brand for the competitive food service industry. The goal was to strengthen their premium positioning and strong ties with the world’s top chefs. Our efforts included incorporating their tagline, “Precisely crafted for the world’s finest chefs,” resulting in a new and compelling identity that communicates a quality and culinary excellence narrative. We faced the challenge of standing out in a highly competitive food service market. Atollon crafted a brand story and visual identity that resonates with professional chefs, showcasing Bone Roasters’ meticulous process and premium ingredients. Our solution ensured Bone Roasters’ distinctive, high-end positioning within the Edlyn family of brands. Atollon helped Bone Roasters update their identity, refine their tone of voice, and craft a narrative through imagery and art direction. We supported them with advertising, promotional marketing, and an impactful Food Industry Expo stall design, amplifying their print, digital, and social media presence.
In an industry where standing out is crucial, we redefined Bone Roasters’ identity, supporting their new narrative and capturing their commitment to quality and craftsmanship. We highlighted their unique, high-end positioning, showcasing their premium stocks and jus at the forefront of the competitive foodservice industry. By refining their brand identity and voice, we ensured Bone Roasters’ distinct positioning within Edlyn’s portfolio and brought their story to life across digital, print, and strategic marketing.
