With lived history in Sydney’s outer west, Jo and Anoop Lad saw a space in the rural property sector where families were often left compromised by colluding buyers and developers. With strong held ideals of fairness, integrity and respect, Jo and Anoop wanted to see a business that would actually champion vendor interests, ensuring everyday Australians had a fair and honest advocate in their corner.

Create are researchers, analysers, educators and negotiators. A high degree of specialisation in acreage property means Create can advocate for strong outcomes that place their client’s needs first. They’re able to deftly navigate the complexity of selling Englobo and rural land, often assisting families that have lived on their properties for decades. With calm, professionalism and empathy, Create is able to secure the best possible result not only for their clients, but the client’s families, cementing legacies that will last generations to come. Create’s independence and commitment to quality service over quantity mean they can take the time to understand each and every client’s situation on a human level.

Close collaboration with the Create team informed their brand at every milestone. Thoughtful considerations were made to create a brand that stood out in a sea of inauthentic competitors. We implemented earthier tones to imbue Australian warmth, a gridded logo treatment informed by the team’s planning and zoning practices, and photography direction reflective of the Western Sydney landscape.