Celebrating Edlyn Foods’ rich history, from its 1929 beginnings to a legacy of modern excellence.
Celebrating 95 years of Edlyn Foods.
- Scope
- Campaign Direction
Identity
Photography
Video
Packaging
Merch
Print
Social
- Collaborators
- Sutori
Edlyn’s 1929 Campaign celebrates 95 years of excellence, innovation, and a proud Australian legacy. From humble beginnings as a cordial and topping manufacturer during the rise of the iconic Aussie milk bar, Edlyn has grown into a leader in the food service industry. At the heart of the campaign is the concept of family—both in Edlyn’s heritage and its team culture. The narrative unfolds through nostalgia, showcasing vintage glass bottles, original packaging, and historic logos. These artefacts are paired with contemporary visuals, creating a “scrapbook” of key moments that highlight Edlyn’s evolution and commitment to quality.
Working closely with Edlyn, we crafted a campaign direction that intertwines storytelling and nostalgia. Photography and video brought their journey to life, from their 1929 beginnings to their present-day success, while the design drew inspiration from different eras, connecting past and present with colours, typography, and artefacts reflecting their history. To celebrate this milestone, we created packaging and bespoke merchandise, including a curated gift box for clients, friends, and family. The campaign also included print materials, engaging social media, and compelling copywriting to amplify Edlyn’s achievements across all channels.
Edlyn’s 1929 Campaign celebrates 95 years of history, innovation, and a steadfast commitment to quality. Starting as a cordial and topping manufacturer during the rise of Australia’s iconic milk bars, Edlyn has grown into a trusted leader in the food service industry. Their story is a testament to resilience, passion, and family values.
We crafted a narrative that blends vintage artifacts, historical moments, and contemporary visuals to reflect on Edlyn’s journey. This story not only looks back at the company’s past but also celebrates its present. At its core, it highlights the connections between generations, the bond between Edlyn’s team and their customers, and the relationship between their proud history and an exciting future.
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