FSC Universe

FSC Universe is the culmination of documenting team culture and creativity to enable a growth strategy plan. FSC’s team culture and work ethic is the star at the centre of their business universe — impact and interconnectivity give a clear guide to purpose and meaning behind expert technical consulting and infrastructure outcomes. Internally, this publication is the key to unlocking potential across all levels of FSC’s organisation. A means of inspiring greatness. A vision for the future of the innovative engineering firm and the process of how they’ll arrive there.

FSC Group needed a way to communicate their ambition and unify their collective direction. Our brief was to develop a custom publication design that exemplified and detailed FSC’s unique cultural point of difference, their ‘people first’ mindset, and their vision for the company.

Interviews and discovery sessions with the team made clear they shared collective strengths. We found they had a love of all things technical, acknowledged the finer details, and appreciated quality products in their personal and professional lives. Structurally and visually, FSC Universe needed to appeal to these tendencies, to look and feel like something from their world — speaking the team’s language to make it feel tailored explicitly to them.

FSC Universe takes the reader on a journey of innovation. There’s a clear distinction between top-level information and technical content. Three core chapters form the FSC equation for success. We wanted that equation to be understood even at a quick skim of the book. Line Illustrations, paper stocks and colour choices give the publication a scientific bible like feel, lending to its gravitas and wow factor. We hope it will be referred to the team over many years. It pops out in the workplace, and it’s a document the whole business can be proud of.