Polish and thoughtful sophistication for these homegrown experts of the Shipwreck Coast.
Warrnambool locals Danny Harris and Matthew Wood felt the time was ripe for their agency to sit atop their town’s burgeoning real estate scene. Their brand was missing a sense of refined simplicity, confidence and polish. It was left to Atollon to establish a brand presence that retained Harris & Wood’s homegrown values, while also implementing the contemporary sophistication Aussies now expect from real estate. Smart, simple, and confident — cutting through the franchise noise in the region.
Harris + Wood needed a rebrand that truly reflected who they are. Like many regional towns, the Warrnambool property market is booming and the time was right to reposition their agency for this next chapter. Smart, simple, and confident. It’s all about cutting through the franchise noise in the region. This new identity is considered and refined to strategically communicate the strengths of their business.