Redefining a brand intrinsic to Melbourne, renowned for property excellence and representing over 60 years of legacy.
Iconic for good reason. Melbourne’s luxury property pioneers.
- Scope
- Website
Brand Identity
Stationery
Print
Signage
Photo
Social
Merch
Marketing
Renowned for prestigious properties, enduring generational relationships, and embodying the aspirational Melbourne lifestyle, the Marshall White brand holds iconic status. Our identity and digital project narrative elevates this distinguished reputation. It wholeheartedly embraces the Marshall White personality as an iconic brand in every aspect of communication and style.
Our approach to redefining a brand so intrinsic to Melbourne real estate required careful consideration of what it means to be renowned for property excellence and representing over 60 years of legacy. The result is a modern evolution of the brand that pays homage to its iconic status—reaffirming Marshall White as the benchmark for prestige property by harmoniously blending heritage and modern luxury.
Marshall White is an iconic legacy in real estate, representing more than properties; it epitomises aspirational Melbourne living. This 2024 brand update is more than a cosmetic change, it is a strategic repositioning, carefully balancing the preservation of a rich legacy with the demands of a modern market. This evolution ushers in a new era for Marshall White, where tradition and innovation coalesce. It heralds the introduction of a brand that’s not just enduring but forward-looking.
Renowned for prestigious properties, enduring generational relationships, and embodying the aspirational Melbourne and Peninsula lifestyle, the Marshall White brand holds iconic status. The iconic castle hallmark is at the heart of the identity – symbolising over sixty years of expertise, integrity, and a deep personal connection to Melbourne herritage.
