Every home has a unique narrative and character. Joey Mogg unlocks its story to tell.
Curating, styling, marketing and selling homes – Joey Mogg turns each property into an aspirational lifestyle experience.
- Scope
- Identity
Website
Stationery
Signage
Print
Marketing
Social
Merch
Joey Mogg goes beyond the expectations of real estate for her clients, meticulously styling and crafting listings that sell – traits that franchise agents often neglect. Joey knows that getting the most out of a sale comes from forging genuine connections, evoking emotion, and transforming houses into potential homes. Mogg Property launched in 2023 with a local sunflower growing campaign. With the help of a few family and friends, Joey hand-delivered seeds to over 3000 homes in Queensland’s Pelican Waters, and her community quickly got on board. Joey’s personality and compassionate nature helped to redefine what a real estate agent can or should be.
The creation of a brand fitting to a woman like Joey Mogg is no small undertaking. When Joey set out to launch her new career, we were lucky to be her studio of choice. We sought out to establish Joey as a trusted property advisor who lives and breathes her local community. We worked closely with Joey and her partner, Adam, to develop a unique brand identity that could uniquely tell the MOGG lifestyle property story, providing a strong visual point of difference that aligns perfectly with Joey’s vibrant personality.
MOGG is a backlash to the ‘churn and burn’ often seen in real estate practices. Joey Mogg has a vision for more: doing better for her clients and tailoring their listings through attentive curation and presentation. She believes that the way a home is presented, pitched, and sold is not simply about numbers. It’s about the long-term relationships and friendships she makes with her community.
