Shadey

We partnered with Shadey to bring a bold new vision for window furnishings to life. This collaboration was all about crafting a brand that’s approachable, clever, and undeniably Australian. From a hands-on brand workshop to shaping a standout identity, we worked together to design a customer journey that feels as seamless as their blinds. Our work extended to digital UX design, a Shopify e-commerce platform build, and a go-to-market strategy that’s as sharp as their 300+ colour options.

Shadey is redefining window shopping, turning an everyday process into a surprisingly enjoyable experience. By simplifying selection, customisation, and installation, we’ve helped Shadey empower Australians to elevate their homes with tailor-made furnishings—all with less hassle and more joy. With a foundation built on local manufacturing, thoughtful design, and a fresh take on simplicity, Shadey proves that better blinds are just the beginning.