The Father Hood
Tired of the same old daggy generic dad stuff and a general lack of good (Australian) content on the important topic? Introducing www.the-father-hood.com. These dads have taken one small step for man… one giant leap for dads.
The new destination for Australian dads. And it’s long overdue. Finally, there is a media brand to help fathers navigate through the hot mess of having kids. TFH exists help dads live their very best lives as men. Made for dads, by dads.
Published by Murdoch Books, The Father Hood: Inspiration For The New Dad Generation shines a spotlight on the evolution of the modern dad through a collection of interviews, essays, stats and insights. Atollon worked with Murdoch and TFH to design a publication which was full of digestible content. This is far from a wall to wall of text, we approached this project as we would a magazine.
The book explores the thrilling diversity of the new fatherhood. From gay dads to single dads, there’s no template for how to be a good father. We showcase dads from all walks of life who are doing it their way and doing it well.
Back in the day, a father’s role was limited to being the breadwinner and disciplinarian. Luckily, times have changed. Our first book celebrates the growing tribe of hands-on dads who are discovering that fatherhood has been the making of them as men.
"The Atollon team are super talented and played a huge role in elevating our brand and crystallising our identity. Most importantly, they’re an absolute pleasure to work with."
- Luke Benedictus | Co-Director
We love a good design challenge.