Time + Tide

The Home of Watch Culture.

  • Project Scope
  • Web
  • Collaborators
  • Andrew McUtchen
  • Luke Martin

Time+Tide Watches is a publisher of watch content. The website is content-driven, providing valuable information and advice to watch enthusiasts of all interest levels and budgets. Videos, articles, and social media posts are updated regularly to open up the conversation about watches and help enthusiasts build their collections.

It had been a while since Time & Tide first launched their website – the internet was then a very different place in 2014, and their business requirements have evolved. Despite their large watch enthusiast following, high traffic volume, industry reputation, and partnerships with global brands… Their flagship platform hadn’t seen much major evolution since its beginning. Our brief was to re-develop and re-invent the Time & Tide website; with an updated user experience, a better display of content, and a connected marketing ecosystem. This evolution of their website required a full update to provide them with the best modern technology and allow them to promote their expanded media offerings. By implementing a better club synergy, personalised article feeds, fully integrated headless Shopify Plus store, geolocation and an overall better user journey; the new website has positioned Time & Tide with a technology stack and design to help them continually grow and become the leading destination for all things watch culture.

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