Crafted from the finest ingredients and proudly 100% Australian-owned, Wood’s embodies Melbourne’s rich gourmet tradition.
Crafting Australia's finest condiments since 1985.
- Scope
- Identity Update
Web
Photography
Video
Print
Marketing
Social
Merch
- Collaborators
- Andrew Dale
- Tim Harris
- Peter Tarasiuk
We worked closely with the Edlyn team to bring their vision for the Woods brand to life. Woods, a trusted name in food service condiments, needed a fresh, bold direction to further stand out in a competitive market. Together, we redefined and reinvigorated the brand, elevating its story and products. From refining the imagery direction to evolving the brand identity, we ensured every element resonated with Woods’ rich heritage of premium, Australian-made condiments. Our work spanned across communication, copywriting, marketing collateral, a new website, a cookbook, and a brand video storyboard, all designed to showcase the authenticity and quality that professional chefs trust. With nearly four decades of serving Australia’s finest kitchens, Woods continues to lead the way in food service condiments, a journey we’re proud to support.
Wood’s Olde Style Preserves’ began by supplying gourmet condiments to Melbourne and Victoria’s markets and restaurants. Now, celebrating over three decades of culinary craftsmanship, Wood’s stands as Australia’s premier foodservice condiment brand. Crafted from the finest ingredients and proudly 100% Australian-owned, Wood’s embodies Melbourne’s rich gourmet tradition.
