Originally, the Pickings & Parry barber shop identity wasn’t too dissimilar to the rest of the P+P identity — traditional, classic, and yellow. With a relocation to a bigger shopfront up the street and new barbers joining the team, it was time to refresh. This is the evolution of P+P Barbers. A new identity system for the shop it has become. A straightforward way to modernise with the brand’s heritage in mind. No fussy bits and pieces or ornamentation, just clean typography and a fresh colour palette.