Strategy and identity framework for Australia's best Medical CPD education platform.
- Scope
- Brand
The praxhub brand direction initially started out with “making doctors’ lives easier” as the tagline. Which might be something a dry cleaner could also say. We wanted to dig a little deeper to unlock the real potential of a new brand direction; something more revolutionary to represent them with simplicity and eloquence. It needed to be something powerful and differentiated to gain the attention of time-poor doctors. By summarising what praxhub does and the nature of its brand, we arrived at; “Here for Healthcare”.
Within the spectrum of functionality in praxhub, we had multiple areas of the brand to research; from networking and collaboration to education, and communication. This is also because our points of contact for the brand incorporated a wide range of stakeholders, from the Medical Colleges, Societies and other peak bodies, to the individual rural GP or first-year medical students.
The praxhub brand direction initially started out with “making doctors’ lives easier” as the tagline. Which might be something a dry cleaner could also say. We wanted to dig a little deeper to unlock the real potential of a new brand direction; something more revolutionary to represent them with simplicity and eloquence. It needed to be something powerful and differentiated to gain the attention of time-poor doctors. By summarising what praxhub does and the nature of its brand, we arrived at; “Here for Healthcare”.
![Praxhub - Women using platform - Brand Strategy - Here for Healthcare | Atollon - a design company](/static/2d0adb36b97022606d981c4639a39a43/bd7b1/Atollon-Praxhub-Medical-Brand-Design2_.jpg)
![Praxhub - Digital Banner - Brand Strategy - Here for Healthcare | Atollon - a design company](/static/ae29af4312f6257acd7486c8a2122d25/bd7b1/Atollon-Praxhub-Medical-Brand-Design2_2.jpg)
![Praxhub - A4 Document - Brand Strategy - Here for Healthcare | Atollon - a design company](/static/b9e5111b11e226ec66e969e3b50cf2af/fc004/Atollon-Praxhub-Medical-Brand-Design-AD1.jpg)
![Atollon](/static/b9e5111b11e226ec66e969e3b50cf2af/fc004/Atollon-Praxhub-Medical-Brand-Design-AD1.jpg)
![Praxhub - Printed Business Card - Brand Strategy - Here for Healthcare | Atollon - a design company](/static/5fe585248d4ca7981911178143b9457c/bd7b1/Atollon-Praxhub-Medical-Brand-Design-Stationery_2.jpg)
![Praxhub - A4 Document - Brand Strategy - Here for Health Care | Atollon - a design company](/static/f2e39abb910118b27c1423019fa8c3c2/bd7b1/Atollon-Praxhub-Medical-Brand-Design-Stationery_.jpg)