Wholecap works extensively with clients to facilitate commercial real estate capital.
- Project Scope
- Brand
With a unique understanding of the drivers of property client support through property cycles, Wholecap are experts at facilitating funding facilities for large scale commercial clients. In a space that can be difficult to describe to those looking in, Atollon was tasked with communicating the scale and breadth of the services Wholecap provides.
Turning to the emphasis on materials and construction found in Brutalism, we took characteristics from the iconic movement and applied them across the Wholecap brand. From extended type to a classic grid layout and subdued colour scheme derived from raw building materials, collateral is bold, confident, and elegant. 3D rendering turns the Modernist Wholecap logo into an architectural sculpture. Bright yellow is used sparingly to add unusual flair to a timeless and set in steel identity.
With a unique understanding of the drivers of property client support through property cycles, Wholecap are experts at facilitating funding facilities for large-scale commercial clients. In a space that can be difficult to describe to those looking in, Atollon was tasked with communicating the scale and breadth of the services Wholecap provides.
