Looking to the past to tell a family history story like no other.
Bondi real estate from generation to generation.
- Scope
- Website
Brand Strategy
Identity
Print
Stationery
Signage
Merch
With more than 90 years of experience, the Wills brand stands for honesty, reliability, and authenticity. By employing the best people and pursuing the highest standards of excellence, Wills has positioned itself as a leader in the Sydney real estate market. Previously, this brand story wasn’t being told to its full potential. The rich history, generational industry knowledge, and a legacy newcomers can only dream of. Our goal was to create a brand that nods back to this heritage, yet feels classic enough to withstand the long road ahead. An identity that looks and feels uniquely Wills, where a handshake goes a long way and knowledge has become a tradition. Wills now looks like it should; a confident brand that knows where it’s heading through years of dedication and expertise.
The rich history, generational industry knowledge, and a legacy newcomers can only dream of. Our goal was to create a brand that nods back to this heritage, yet feels classic enough to withstand the long road ahead. An identity that looks and feels uniquely Wills, where a handshake goes a long way and knowledge has become a tradition.
