Edlyn’s 1929 Campaign celebrates 95 years of excellence, innovation, and a proud Australian legacy. From humble beginnings as a cordial and topping manufacturer during the rise of the iconic Aussie milk bar, Edlyn has grown into a leader in the food service industry. At the heart of the campaign is the concept of family—both in Edlyn’s heritage and its team culture. The narrative unfolds through nostalgia, showcasing vintage glass bottles, original packaging, and historic logos. These artefacts are paired with contemporary visuals, creating a “scrapbook” of key moments that highlight Edlyn’s evolution and commitment to quality.

Working closely with Edlyn, we crafted a campaign direction that intertwines storytelling and nostalgia. Photography and video brought their journey to life, from their 1929 beginnings to their present-day success, while the design drew inspiration from different eras, connecting past and present with colours, typography, and artefacts reflecting their history. To celebrate this milestone, we created packaging and bespoke merchandise, including a curated gift box for clients, friends, and family. The campaign also included print materials, engaging social media, and compelling copywriting to amplify Edlyn’s achievements across all channels.