FINEPRINT is a Hong Kong-born coffee roaster, bakery and hospitality brand with eleven locations across the city. Already well established and loved, the opportunity wasn’t to reinvent FINEPRINT, but to give the brand greater depth, consistency and flexibility as the business continued to grow.

Working closely with the team, Atollon evolved the existing identity into a more complete brand system spanning cafes, coffee, food, catering, subscriptions, packaging, social and digital. New typography, grids, layouts, imagery and an expanded colour palette build on the understated character of the original brand, while brushed bronze and a sparingly used hit of Crema orange bring warmth and distinction. The result is a system that feels more considered and premium, without losing the simplicity and approachability at the heart of FINEPRINT.

Alongside the identity, we designed and developed a new website that brings FINEPRINT’s cafes, online roastery and catering offer together in one place. Each location becomes its own destination, while a richer e-commerce experience makes it easier to discover coffee, choose size and grind, subscribe, order catering or simply find somewhere for a flat white. One brand, working harder across every touchpoint.