Every home has a unique story to tell.

MOGG brand book cover in deep burgundy with large white logotype
MOGG brand book cover in deep burgundy with large white logotype
MOGG cloth-bound notebook with white logotype on a grey background
Atollon

MOGG is a backlash to the ‘churn and burn’ often seen in real estate practices. Joey Mogg has a vision for more: doing better for her clients and tailoring their listings through attentive curation and presentation. She believes that the way a home is presented, pitched, and sold is not simply about numbers. It’s about the long-term relationships and friendships she makes with her community.

MOGG homepage in deep burgundy with large white logotype on a laptop
MOGG homepage in deep burgundy with large white logotype on a laptop
MOGG tri-fold brochure with Joey Mogg portrait and service overview
MOGG brochure spread featuring Joey Mogg styling a home
MOGG business cards in burgundy, cream and grey
MOGG business cards in burgundy, cream and grey
MOGG property brochure cover for 77 Mahogany Drive
MOGG brochure spread featuring Joey Mogg styling a home
Phone mockup showing a MOGG social media post beside printed brand copy
Phone mockup showing a MOGG website beside printed brand copy
MOGG branded envelope with burgundy die-cut insert
MOGG branded envelope with burgundy die-cut insert
MOGG social media post featuring Joey Mogg working on a laptop
MOGG social media post featuring Joey Mogg holding a tablet in a doorway
MOGG social media post featuring interior styling materials and brand graphic
Full MOGG website homepage design

Curating, styling, marketing.

Joey Mogg goes beyond the expectations of real estate for her clients, meticulously styling and crafting listings that sell – traits that franchise agents often neglect. Joey knows that getting the most out of a sale comes from forging genuine connections, evoking emotion, and transforming houses into potential homes. Mogg Property launched in 2023 with a local sunflower growing campaign. With the help of a few family and friends, Joey hand-delivered seeds to over 3000 homes in Queensland’s Pelican Waters, and her community quickly got on board. Joey’s personality and compassionate nature helped to redefine what a real estate agent can or should be.

The creation of a brand fitting to a woman like Joey Mogg is no small undertaking. When Joey set out to launch her new career, we were lucky to be her studio of choice. We sought out to establish Joey as a trusted property advisor who lives and breathes her local community. We worked closely with Joey and her partner, Adam, to develop a unique brand identity that could uniquely tell the MOGG lifestyle property story, providing a strong visual point of difference that aligns perfectly with Joey’s vibrant personality.

  • Scope
  • Identity
    Website
    Stationery
    Signage
    Print
    Marketing
    Social
    Merch

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