Industrial heritage inspired identity for Fitzroy's iconic Mills Market on Rose Street every Saturday.

The Fitzroy Mills Market

Industrial heritage inspired identity for Fitzroy's iconic Mills Market on Rose Street every Saturday.

Remember when you knew your grocers’ name? We don’t, but it’s a nice sentiment and it’s what The Fitzroy Mills Market is all about – buying fresh local produce directly from the farmer. A positive and healthy community gathering every Saturday on Rose Street – rain, hail or shine. The custom-designed typography is inspired by TFMM’s industrial heritage and forms the bond between everything the market communicates. Atollon developed the kit of parts that creates the Fitzroy Mills Market brand identity. It’s a modular system that can shift with the seasons. Although the identity has some general rules, quite a lot of it can dramatically change depending on what the market wants to communicate. By custom-making the fonts, the typography across the brand is uniform. We’re proud to be part of the market and we take it as a compliment when we hear – ‘it’s very Fitzroy’.

 

A positive and healthy community gathering every Saturday on Rose Street – rain, hail or shine. The custom-designed typography is inspired by TFMM’s industrial heritage and forms the bond between everything the market communicates. Atollon developed the kit of parts that creates the Fitzroy Mills Market brand identity. It’s a modular system that can shift with the seasons.

The Fitzroy Mills - Local Market Photo - Brand Design | Atollon - a design company
Atollon
The Fitzroy Mills Market - Brand and Website - Your Local Market - | Atollon - a design company
The Fitzroy Mills Market - Brand and Website - Your Local Market - | Atollon - a design company
Atollon
Atollon
Atollon
Atollon
The Fitzroy Mills Market - Brand and Website - Your Local Market - | Atollon - a design company
Atollon
Atollon
Atollon