Navigating wealth goals with care, precision and expert advice.

Associated Concepts embossed document presentation folder with graphic and logo
Associated Concepts embossed document presentation folder with graphic and logo

For over 30 years Associated Concepts Financial Services has provided personalised financial strategies to medical specialists and established professionals. As a family-owned and operated business, AC-FS prides itself on its tradition of service and trust. The specialists at Associated Concepts are dedicated to navigating wealth goals with care, precision and expert advice.

Associated Concepts Financial Services business cards on a black background
Associated Concepts Financial Services business cards on a black background
Associated Concepts stationery, featuring business cards, envelopes, and with compliments slip
Associated Concepts stationery featuring envelopes and with compliments slip
Associated Concepts stationery embossed logo compliments slip
Associated Concepts stationery embossed logo compliments slip
Formal portrait of Dayan Segaranyake seated at a table in a dark suit
Formal portrait of Poorni Segaranyake seated on a stool against a dark backdrop
Abstract 3D brand graphic with translucent sphere orbiting textured white forms
Abstract 3D brand graphic with translucent sphere threaded on a white line
Abstract 3D brand graphic with translucent sphere crossing a white line over a curved form
Abstract 3D brand graphic with translucent sphere orbiting a textured white sphere
Abstract 3D brand graphic with translucent sphere moving along a curved white line
Abstract 3D brand graphic with a row of translucent spheres on a white line
Abstract 3D brand graphic with multiple rows of translucent spheres on white lines
Abstract 3D brand graphic with staggered rows of translucent spheres on white lines
Black Associated Concepts ring binder folder cover with white logo and embossed brand graphic
Black Associated Concepts ring binder folder cover with white logo and embossed brand graphic
Associated Concepts document folder open with logo on first page
Associated Concepts document folder open with logo on first page
Associated Concepts Financial Services website homepage design on desktop

The family business with 30 years of financial services.

Introducing a bespoke, high-end brand identity meticulously crafted for various stages of the financial journey. Our approach revolves around a simple but powerful visual narrative, establishing a solid foundation upon which Associated Concepts can continue to grow. Distinct from high-frequency mass production, our niche strategy prioritises exclusivity, ensuring outcomes exude an established, confident, and stylish appeal.

Catering to Associated Concepts’ unique position in the sector and specialised clientele, the new enhanced identity and websites are tailored to communicate their unique point of difference. This cohesive and evocative visual language helps to create a memorable and trustworthy brand that resonates with its target audience and distinguishes it within the competitive financial services industry. Our goal was to solidify AC-FS’s status as the best independent choice and the industry-leading financial hub for clients seeking personalised service and exceptional results.

  • Scope
  • Identity
    Style Guide
    Website
    Stationery
    Print
    Photography
    3D
    Merch
  • Collaborators
  • Anth Devine
  • Benny Capp
  • Mark Lobo
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