PLANTWORLD is the creative playground of Melbourne-based designer Mike Pharaoh. An independent label producing an eclectic collection of apparel, accessories, homewares and everyday objects, driven by experimentation, curiosity and a love of making things.

Atollon designed and developed a custom Shopify website that brings this world together. Playful, unconventional and full of personality, the site puts the products front and centre, combining an expressive digital experience with straightforward ecommerce functionality.